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Pleats & Tucks
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Made for a memory

Worn once.
Remembered always.

Sarees, designer blouses and ethnic wear finished by hand in maggam, zari, stone and pearl, for the occasions you will be photographed at.

See what's ready

Why we make what we make

You already know the worry. Finding a tailor you can trust, handing over fabric you love, and hoping it comes back the way you pictured it.

We design so the spotlight
falls on you.

That worry is not yours to carry any more. Every piece is made for a memory you will never forget.


Ready now

The pieces

Everything in the shop

The work itself

Every bead is
placed by a hand.

A single blouse back can hold two thousand beads, set one at a time over several days. Maggam, aari, stone and pearl: the techniques are old, and the eye behind them is what makes a piece yours.

  • Maggam work
  • Fine embroidery
  • Stone setting
  • Pearl detailing
  • Zari borders
How a piece is made

We also work on your own saree

Send us the saree
you already love.

Have a saree sitting in the cupboard that deserves more? Post it to us and we will work it in maggam, by hand, to a design we agree with you first. Nothing is started until you are happy with the plan.

  1. 1Talk it throughMessage us on WhatsApp or ask for a call. Send a photo of the saree and any design you like.
  2. 2Post it to usOnce the design and price are agreed, courier the saree to us in Hyderabad.
  3. 3We work it by handMaggam, stones, pearls and zari, set one at a time. We send you progress photos.
  4. 4It comes back yoursFinished, pressed and packed, ready for the occasion you bought it for.
Start a custom order

Why it takes as long as it takes

A machine can copy a pattern.
It cannot decide where the light should fall.

Which is why a single piece can take up to two weeks, and why no two ever come out quite the same.

Not sure what you want yet? Send us a photo of something you like, or just the date and the colours. We will tell you honestly what we can make and how long it takes.

Message us on WhatsApp